• Fri. Mar 20th, 2026

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JD Sports Teams up wth Checkpoint to Transform Inventory Accuracy and Shelf Availability

JD Sports Fashion has signed a multi-year global software agreement with Checkpoint Systems, selecting the ItemOptix RFID Inventory Management platform to roll out across its Sports Fashion Group stores, beginning in Europe.

The deployment kicked off with a pilot phase during the second half of 2024, covering five locations across the UK, France, and Spain. Results from those pilot stores were compelling – a 12% increase in on-shelf availability, a 20% improvement in restocking speed, and a 95% increase in items found. Those numbers made the business case for a rapid scale-up.

By the end of 2025, JD Sports plans to have more than 400 stores live with ItemOptix across the UK and Ireland. The rollout does not stop there. The retailer is targeting nearly 1,000 stores by the end of 2026, expanding further across Europe. On the distribution side, RFID tunnel solutions are already operational at a UK facility, with a Netherlands installation on the schedule.

JD Sports chose ItemOptix for its ability to deliver clearer inventory visibility, more accurate stock counts and replenishment processes, and better shelf availability for shoppers. A key factor in the decision was the platform’s SDK, which allowed the retailer to integrate RFID processes directly into its existing store applications rather than bolting on a separate system.

Daniel McGrath, JD Group Head of Customer Operations, highlighted the collaborative nature of the partnership with Checkpoint and the speed at which deployment has progressed.

For a retailer operating 4,850 stores across 49 countries, inventory accuracy is not just a nice-to-have. It is fundamental to the customer experience. When shoppers walk into a JD Sports store looking for a specific trainer or jacket, they expect it to be on the shelf. RFID-driven inventory management closes the gap between what the system says is in stock and what is actually available on the shop floor.

The partnership between JD Sports and Checkpoint Systems reflects a broader trend in sports and fashion retail, where RFID adoption is accelerating as brands look to tighten up their supply chains and improve in-store execution. With nearly 1,000 stores targeted within the next year, this is one of the larger RFID rollouts in European retail right now.

Read more at https://checkpointsystems.com/blog/rfid-inventory-management-jd-sports/

By Matt Houldsworth

Over 3 decades of experience in RFID, High Risk/Value Asset Management, Inspection Systems, Brand Protection Technology, Customer engagement technology, WIP management, Logistics tracking, Digital Product Passports (DPP), and Digital Twinning linked to physical products with RFID. My Veribli Tech Makes Circular Economies Work!

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