The integration centres on Pragmatic’s NFC Connect PR1301 product line, a flexible IC designed specifically for NFC applications. Unlike conventional silicon-based chips, the FlexIC is ultra-thin, flexible and robust enough to be applied to curved and irregular surfaces. That makes it a natural fit for packaging formats where rigid silicon chips have traditionally struggled, from bottles and tubes to pouches and blister packs.

For brands, the technology opens up a straightforward route to secure smartphone-tap interactions on packaged goods. A consumer simply taps their phone against the product to access digital content, verify authenticity or engage with brand experiences. There is no app required and the interaction works across both iOS and Android devices, following standard NFC protocols.

The environmental angle is worth noting too. Pragmatic’s manufacturing process uses significantly fewer chemicals, less energy and less water compared to traditional silicon semiconductor fabrication. For companies under pressure to reduce supply chain environmental impact, that is a meaningful differentiator when selecting NFC components at scale.

Target applications span retail, healthcare, digital brand experiences, product authentication and Digital Product Passport (DPP) compliance. With EU regulations on DPPs approaching implementation deadlines, the ability to cost-effectively tag individual items with NFC could prove critical for brands selling into European markets. The technology also supports edge and item-level intelligence, giving supply chain operators visibility down to the individual product rather than just the case or pallet level.

Mathieu De Backer, Vice President at Avery Dennison, highlighted NFC as increasingly important digital infrastructure for consumer-facing products. Meanwhile, James Davey, Senior Vice President at Pragmatic Semiconductor, pointed to the partnership as a route to delivering deeper consumer engagement at a scale that has not previously been achievable with flexible NFC technology.

The combination of low-cost item-level tagging, flexible form factor and sustainable manufacturing positions this as a serious proposition for brands looking to move beyond barcode-only identification. Whether the driver is regulatory compliance, consumer engagement or supply chain visibility, having a flexible NFC inlay that can be produced and applied at mass scale removes one of the key barriers that has historically limited NFC adoption on fast-moving consumer goods.

Read more at https://rfid.averydennison.com/content/rfid/na/en/home/news-insights/press-releases/avery-dennison-announces-first-to-market-integration-of-pragmatic-semiconductors-chip-on-a-mass-scale.html

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The first experience, Singapore Odyssea: A Journey Through Time, serves as an immersive introduction to Singapore’s history. Located within the Shaw Foundation Glass Rotunda, it combines large scale projections, soundscapes and interactive storytelling to transport visitors through pivotal moments in the nation’s past. On arrival, visitors are issued with an HF RFID embedded wristband, which becomes a digital key throughout the exhibition. Using the wristband, visitors select a “Magical Companion”, inspired by Singapore’s native animals, which then guides their journey and unlocks hidden layers of content as they move through the space.

This application of RFID enables the museum to deliver a tailored narrative without requiring visitors to use personal devices. As guests progress through the galleries, the wristband triggers personalised interactions, revealing additional historical insights and responding dynamically to visitor choices. The technology supports a seamless and intuitive experience, aligning well with the museum’s aim of creating an accessible, family friendly introduction to Singapore’s history.

RFID wristbands also play a significant role in the second exhibition, Once Upon a Tide: Singapore’s Journey from Settlement to Global City. This exhibition explores the influence of maritime trade, rivers and coastal routes on Singapore’s development over more than 700 years. Spread across five themed sections and featuring over 350 artefacts, the exhibition incorporates interactive elements where visitors answer reflective questions using their RFID wristbands. These responses generate one of four digital avatars, encouraging visitors to consider their own values and aspirations in the context of Singapore’s evolving identity.

From an RFID perspective, this deployment highlights how passive identification technology can be used beyond access control or ticketing. In this case, RFID becomes a tool for engagement, data-driven storytelling and collective participation, all while remaining unobtrusive. It allows the museum to link visitor interactions across multiple zones and experiences, creating a continuous narrative journey.

The National Museum of Singapore’s anniversary programme demonstrates how RFID can enhance cultural spaces by supporting personalisation, interactivity and reflection, reinforcing its growing role within modern museum and exhibition environments.

For more information to to the National Museum of Singapores website

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