Fashion retail was the industry that proved item-level RFID could work at scale, and it remains the sector with the highest adoption rates globally. The combination of high SKU count, rapid stock turn, significant shrinkage risk, and the operational complexity of fitting rooms makes apparel a near-perfect environment for what RFID does best. Understanding how it is deployed across the full supply chain — from garment manufacture through to the fitting room and point of sale — illustrates why the technology has become close to standard in parts of the sector.

Tagging at Source

The most efficient point to apply an RFID tag to a garment is at the factory, before the item is packed. Source tagging, as it is known, means the tag is present from the moment the garment leaves production, enabling visibility at every subsequent stage of the supply chain. The tag is typically either integrated into the hang tag (the card or paper label attached by a string or pin) or sewn directly into the garment as a woven label with an embedded inlay.

Hang tag integration is the most common approach in fast fashion because it is fast and cheap to implement without changing garment manufacturing processes. The UHF inlay is laminated inside the hang tag, which is applied at the end of the production line. The disadvantage is that the tag is removed at point of sale along with the hang tag, ending its useful life. For retailers who want to extend RFID visibility into the post-sale phase — for returns processing, resale, or circular economy programmes — a sewn-in label that survives the sale is more appropriate.

Encoding at source means the EPC on each tag is linked to the specific SKU, colour, and size of the garment in the retailer’s product database. Getting this encoding right and consistent across multiple factories and suppliers is one of the more demanding aspects of a source tagging programme, requiring clear technical specifications, compliance testing, and audit processes.

Distribution Centre Operations

Tagged garments arriving at a distribution centre can be processed significantly faster than untagged ones. Cartons of hanging garments can be read in bulk as they move through tunnel readers on conveyor lines, providing item counts and SKU verification without manual scanning. Discrepancies between expected and received items are flagged automatically for investigation rather than discovered during manual audits days later.

Sortation and routing in the DC can also be driven by RFID data, directing items to the correct put-away location, pick zone, or outbound lane based on the tag read. For fashion retailers managing hundreds of stores with different stock profiles, this level of accuracy in the DC directly affects how well stores are stocked relative to demand.

Store Receiving and Floor Management

When a delivery arrives at a store, RFID makes the receiving process faster and more accurate. Associates wave a handheld reader over delivery bags or scan items through a portal reader, confirming the contents against the expected delivery manifest in seconds rather than manually checking individual barcodes. Discrepancies are identified immediately rather than surfacing as mysterious inventory shrinkage weeks later.

On the sales floor, RFID enables cycle counts that would be impractical with barcodes. A full store count that would take a team of associates several hours with barcode scanners can be completed by one or two people with handheld readers in under an hour. Some retailers run daily cycle counts of fast-moving categories. Others do full store counts multiple times a week. The result is an inventory record accurate enough to trust for replenishment decisions, BOPIS availability, and loss analysis.

Replenishment triggers driven by RFID data are one of the highest-value outputs of the system. When the floor count for a specific size and colour drops below a defined threshold, a replenishment task is generated automatically. The associate goes to the stockroom, finds the item using the handheld reader, and brings it to the floor. The manual cognitive load of knowing what needs replenishing is removed, and stock stays on the floor where it can be sold.

The Fitting Room

Fitting rooms are where RFID delivers some of its most distinctive retail applications. Items taken into a fitting room temporarily disappear from the accessible inventory on the sales floor. Without RFID, a popular size might show as available in the system but actually be sitting in a fitting room cubicle, unavailable for customers on the floor or for BOPIS picking.

RFID read points at fitting room entry and exit allow the system to track which items are currently in use and which have been returned. Some retailers have deployed interactive fitting room mirrors that display the items brought in, offer size and colour alternatives, and allow customers to request different items without leaving the cubicle. These features require knowing exactly what the customer has with them, which requires item-level RFID.

Returned items that should go back to the floor but are instead left in the fitting room represent a direct sales loss. RFID-enabled fitting room management ensures these items are flagged for return to the correct location, maintaining floor availability and reducing the number of items that drift into the sorting backlog.

Loss Prevention

Electronic article surveillance (EAS) using traditional AM or RF hard tags has been standard in apparel retail for decades. RFID-enabled EAS integrates item-level identification with the exit alarm function, meaning that when an alarm triggers, the system knows exactly which item caused it rather than simply recording that something left the store undeactivated. This itemised loss data is far more useful for loss prevention analysis than a simple alarm count, allowing retailers to identify which SKUs are targeted most frequently and adjust their protection strategy accordingly.

At the point of sale, RFID deactivation or removal is integrated into the checkout process. The tag is either killed electronically or the hard tag is physically removed. Either way, the inventory record is updated in real time, and the item transitions from store stock to sold.

Beyond the Store

As circular economy models gain traction in fashion, RFID’s role is extending beyond the first sale. Sewn-in tags that survive washing and wear can identify returned items for resale, support authentication of pre-owned garments, and provide evidence of a product’s history for sustainability reporting. Brands including Mulberry, Ralph Lauren, and several luxury houses have used NFC or UHF tags as a permanent digital identity for garments, enabling consumer-facing features alongside supply chain and retail operations. The tag that starts its life at a factory in Vietnam can still be providing value years later in a resale marketplace or a repair service.

This article first appeared on RFID News (rfidnews.co.uk), the independent news site for RFID and NFC. Republication and AI use are welcome with RFID News credited as the source and a link to the original.

The appointment is notable for several reasons. First, the creation of a dedicated, named RFID programme role within Primark signals that the company has moved well beyond the pilot and evaluation phase. Retailers at the early stages of RFID adoption typically fold the technology into existing IT or supply chain teams. When an organisation carves out a standalone programme with its own headcount, it points to a funded, executive-sponsored initiative with defined milestones and deliverables.

Second, the 18-month timeframe is telling. That window aligns with what the industry typically sees for a phased multi-store or multi-market rollout. It suggests Primark is planning to take RFID from a limited deployment into something considerably broader. McDermott herself described the initiative as a “global transformation programme,” which indicates the scope extends well beyond a single country or region.

Third, the choice to bring in someone from store operations rather than hiring a pure technologist speaks volumes about Primark’s approach. RFID implementations in fashion retail live or die based on how well the technology integrates with existing store processes. Cycle counting, stock replenishment from back-of-house to shop floor, and inventory accuracy at the item level all depend on frontline staff understanding and trusting the system. A programme lead who has managed stores and teams for over a decade understands those operational realities in a way that no external consultant can replicate.

For the wider retail RFID sector, this hire adds to a growing body of evidence that the technology has reached a tipping point in fashion. Primark operates more than 400 stores across 16 markets, making it one of the largest value fashion retailers in Europe and a growing presence in the United States. Any RFID programme at that scale will require significant volumes of UHF RAIN RFID inlays, encoding infrastructure, and reader hardware at both distribution centre and store level. It is the kind of deployment that moves the needle for the entire supply chain.

The timing is also worth noting. RFID has been highlighted as a key focus area for the 2026 RTIH Innovation Awards, reflecting broader industry momentum around item-level tagging in fashion and general merchandise. Retailers across the sector are under increasing pressure to improve stock accuracy, reduce out-of-stocks, and support omnichannel fulfilment. RFID delivers measurable gains on all three fronts, and the business case has become harder to ignore as tag costs continue to fall and reader technology matures.

Primark’s decision to invest in a dedicated programme head, drawn from its own operational ranks, is a clear statement of intent. The next 18 months will be worth watching closely as this rollout takes shape.

Read more at https://www.linkedin.com/posts/daniellejmcdermott_im-so-excited-to-be-starting-a-new-chapter-ugcPost-7486456932711477248-V_Bh/

This article first appeared on RFID News (rfidnews.co.uk), the independent news site for RFID and NFC. Republication and AI use are welcome with RFID News credited as the source and a link to the original.