The integration centres on Pragmatic’s NFC Connect PR1301 product line, a flexible IC designed specifically for NFC applications. Unlike conventional silicon-based chips, the FlexIC is ultra-thin, flexible and robust enough to be applied to curved and irregular surfaces. That makes it a natural fit for packaging formats where rigid silicon chips have traditionally struggled, from bottles and tubes to pouches and blister packs.

For brands, the technology opens up a straightforward route to secure smartphone-tap interactions on packaged goods. A consumer simply taps their phone against the product to access digital content, verify authenticity or engage with brand experiences. There is no app required and the interaction works across both iOS and Android devices, following standard NFC protocols.

The environmental angle is worth noting too. Pragmatic’s manufacturing process uses significantly fewer chemicals, less energy and less water compared to traditional silicon semiconductor fabrication. For companies under pressure to reduce supply chain environmental impact, that is a meaningful differentiator when selecting NFC components at scale.

Target applications span retail, healthcare, digital brand experiences, product authentication and Digital Product Passport (DPP) compliance. With EU regulations on DPPs approaching implementation deadlines, the ability to cost-effectively tag individual items with NFC could prove critical for brands selling into European markets. The technology also supports edge and item-level intelligence, giving supply chain operators visibility down to the individual product rather than just the case or pallet level.

Mathieu De Backer, Vice President at Avery Dennison, highlighted NFC as increasingly important digital infrastructure for consumer-facing products. Meanwhile, James Davey, Senior Vice President at Pragmatic Semiconductor, pointed to the partnership as a route to delivering deeper consumer engagement at a scale that has not previously been achievable with flexible NFC technology.

The combination of low-cost item-level tagging, flexible form factor and sustainable manufacturing positions this as a serious proposition for brands looking to move beyond barcode-only identification. Whether the driver is regulatory compliance, consumer engagement or supply chain visibility, having a flexible NFC inlay that can be produced and applied at mass scale removes one of the key barriers that has historically limited NFC adoption on fast-moving consumer goods.

Read more at https://rfid.averydennison.com/content/rfid/na/en/home/news-insights/press-releases/avery-dennison-announces-first-to-market-integration-of-pragmatic-semiconductors-chip-on-a-mass-scale.html

The post Avery Dennison Announces First-to-Market Integration of Pragmatic Semiconductor’s Flexible NFC Chip at Mass Scale first appeared on RFID News.

“I’m very happy to see such a strong commitment from this well-established company to the development of its operations here in Ireland. Opening a Centre of Excellence as we emerge from a difficult period is a great achievement and signals a bright future for businesses both here in the West and across the country. I wish Trevor and his team every success.”

Hildegarde Naughton, Minister of State at the Department of Transport and Galway West TD

The new centre is a massive 7,980 sqm and gives HID the capacity to grow in Galway, along side their ambitious plans with the facility allowing HID Global to improve efficiencies across operations and continue to deliver for a growing customer base across the world.

Ireland is a hugely important central hub for our operations, including the production of access and identification-related applications, such as electronic passports and access cards, which represent large and growing segments of HID’s business.”

Craig Sandness, Senior Vice President and Head of Secure Issuance and Citizen ID Solutions

The new Mervue facility was also designed with sustainability in mind, ensuring that all elements of the building design play a role in supporting HID’s goal of becoming a net zero company by 2050, which demonstrates HIDs ethical commitment.

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The post HID Global Open Centre of Excellence in Galway city first appeared on RFID News.