The RAIN Alliance has announced a comprehensive RAIN Tags in Tyres masterclass set to take place in Cleveland, Ohio from 19 to 20 May 2026. The event, hosted alongside Hana RFID, will bring together professionals from across the tyre industry to explore how RAIN RFID technology can improve lifecycle tracking, traceability and decision-making.
RAIN Alliance, the non-profit industry body supporting the adoption of standards-based UHF RFID (also known as RAIN RFID), says the masterclass will tackle the technical challenges of embedding RAIN tags into tyres before moving into wider discussions around optimised lifecycle management in both manufacturing and active operations.
“We are excited to bring together participants from across the tyres value chain to explore real-world use cases and implementation strategies for RAIN tags in tyres,” said Aileen Ryan, President and CEO of RAIN Alliance. “Professionals across the entire tyre industry are welcome, as we explore how RAIN technology can create significant value and drive improved innovation, compliance and sustainability outcomes.”
The global tyre sector is under growing pressure to strengthen traceability in order to meet evolving regulatory demands and support the shift towards circular economy models. RAIN RFID is positioned as a foundational technology for enabling traceability throughout the full lifecycle of a tyre, from initial manufacturing and distribution through to use, retreading and end-of-life recycling.
Attendees at the masterclass will learn how RAIN RFID can be used to identify, locate, authenticate and engage with individual tyres while accessing core composition and origin data. The event will also look at how digital twin data is delivering real-time insights that power advanced business analytics, unlock new service-based revenue streams and create value across the tyre ecosystem.
Day two of the programme shifts focus to the practical benefits of tyre traceability for ecosystem partners, with dedicated sessions covering fleet management, safety and compliance, tyre service accuracy and efficiency, retreading and optimisation, end-of-life traceability and recycling, data access and interoperability, and hands-on guidance for embedding RAIN tags at industrial scale.
“As the tyres ecosystem continues to develop, RAIN Alliance will continue to provide both its members and the wider community with vendor-neutral expert insight to help develop the next generation of tyre technology,” Ryan added.
The masterclass is collocated with the GDSO Founding Workshop on 21 May, which will explore commercial use cases and active pilots for tyre electronic identification in North America. A further Tyres Masterclass is planned for later in the year in Korea.
Read more at https://therainalliance.org/tyres-mc-in-person/