Identiv, Inc. (NASDAQ: INVE) has announced a significant expansion of its ID-Safe product family, introducing a new range of HF and NFC tags built specifically for product authentication, tamper detection, and secure traceability. The expanded portfolio targets industries where counterfeit goods and supply chain fraud pose serious risks, including pharmaceuticals, healthcare, retail, food and beverage, electronics, and smart packaging.
The updated ID-Safe lineup features several distinct tag types designed to address different layers of product security. Tamper-evident NFC labels can detect and record package opening events, providing a clear digital trail of when and whether a product has been accessed. Tamper-proof tags go a step further with destructible antennas that prevent physical removal and reuse, making it virtually impossible to transfer a tag from one product to another.
For applications requiring the highest level of protection, Identiv has included high-security NFC chips with encrypted authentication capabilities. These chips are designed to guard against cloning attempts, ensuring that each tag remains uniquely tied to its original product. Combined with unique identity encoding linked to cloud-based systems, the technology effectively creates digital product twins that can be tracked and verified at every stage of the supply chain.
The practical benefits of the expanded portfolio are wide-ranging. Stakeholders across manufacturing, logistics, and distribution can verify product authenticity with a simple NFC scan. When a package is opened or compromised, the tags register irreversible state changes, such as broken antennas or altered electrical signals, that serve as permanent indicators of tampering. This makes it significantly harder for bad actors to engage in counterfeiting, gray market diversion, warranty abuse, or product refilling fraud.
Andreas Walsner, Global Vice President of Sales at Identiv, highlighted the growing need for verifiable trust in physical products. “Trust in physical products can’t be assumed anymore – it has to be verified,” Walsner said, stressing the importance of confirming authenticity from manufacturing all the way through to the point of use.
The technology is already proving its value in real-world deployments. Identiv’s NFC-based solution is currently being used in an award-winning anti-counterfeiting smart packaging system developed for luxury wine producers, built in collaboration with ZATAP and Genuine-Analytics. The project demonstrates how NFC-enabled packaging can protect high-value products while also delivering a richer consumer experience through digital interaction.
As counterfeiting threats continue to grow across global supply chains, solutions like the ID-Safe portfolio represent a critical tool for brands looking to protect both their products and their customers. With the combination of tamper evidence, encrypted authentication, and cloud-connected digital identities, Identiv is positioning its NFC technology at the centre of next-generation product security.