The registry itself operates as a federated index, similar in concept to how DNS works for the internet. It does not store the full contents of every product passport. Instead, it records the existence of each DPP, holds key metadata, and resolves queries to the location where the actual passport data lives. Manufacturers remain responsible for hosting and maintaining their own passport content. The registry simply ensures that every product can be found, verified, and traced.

What makes this system practical is the GS1 Digital Link standard sitting underneath it. GS1 Digital Links encode product identifiers into web-resolvable URIs, and here is the critical detail for the RFID industry: these identifiers are designed to be compatible with both QR codes and RFID tags. This is not an afterthought. It is baked into the technical architecture from the ground up.

NFC tags are particularly well suited to consumer-facing DPP access. An NFC tag embedded in a garment label, a battery casing, or a piece of furniture allows anyone with a smartphone to tap and instantly retrieve that product’s full sustainability data. Material composition, recycled content percentages, carbon footprint figures, repairability scores, hazardous substance declarations, and end-of-life recycling guidance are all accessible with a single tap. No app download required. No manual searching. The product simply tells you its story.

On the supply chain side, UHF RFID brings a different but equally important capability. Bulk scanning at warehouse docks, distribution centres, and customs checkpoints means that thousands of products can be verified against the central registry in seconds rather than hours. As automated customs verification comes online over the next few years, UHF RFID will be the technology that makes real-time compliance checking feasible at the volumes the EU market demands.

The phased rollout adds urgency. Iron and steel products fall under the requirements immediately alongside the registry launch. Batteries, textiles, tyres, and aluminium follow in 2027. Furniture in 2028. By 2030, most remaining product categories will be covered. That means hundreds of millions of individual product passports across thousands of businesses, all needing reliable, durable identification technology that can survive the full product lifecycle, potentially ten years or more after a product leaves the market.

Platforms like Voittaa’s Digital Product Passport solution are already enabling businesses to create, manage, and maintain compliant product passports. Having the right platform infrastructure in place now, rather than scrambling as each sector’s deadline approaches, is the difference between a smooth transition and an expensive one.

A 2022 European Commission assessment found that 53 percent of environmental claims made by companies were vague or misleading. The DPP system, underpinned by verified data carried on RFID and NFC tags, is designed to end that ambiguity. When a product carries an NFC-enabled passport, the claims become verifiable on the spot.

The registry going live is not just a regulatory milestone. It is the moment when RFID and NFC shift from being useful supply chain tools to being essential compliance infrastructure for every company selling goods into Europe.

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This year’s theme, “From Infrastructure to Impact,” reflects a significant shift in the conversation around UHF RAIN RFID technology. Where previous years focused heavily on the nuts and bolts of deployment, the 2026 summit turns its attention to what happens after the infrastructure is in place. How are businesses translating RAIN-enabled systems into tangible results? What does real-world impact look like across different sectors?

RAIN Alliance President and CEO Aileen Ryan emphasised the growing momentum behind the technology. Adoption continues to accelerate, with RAIN RFID now touching industries well beyond its traditional retail stronghold. Ryan pointed to the approaching reality of RAIN-enabled smartphones and their potential role in the circular economy, particularly in supporting Digital Product Passport compliance across the European Union and beyond.

For businesses still weighing up their RAIN RFID strategy, the message from the Alliance is clear: the groundwork laid now will determine how smoothly organisations can participate in the connected product ecosystem that is rapidly taking shape.

Tageos, this year’s Titanium Sponsor, echoed that sentiment. CEO Matthieu Picon highlighted the importance of collaboration across the entire value chain, from chip manufacturers and tag converters through to system integrators and brand owners. With demand for innovation running high and the pace of technological development showing no signs of slowing, the summit offers a rare opportunity to strengthen partnerships and align on shared goals.

The three-day programme will feature a mix of live technology demonstrations, end-user case studies, and hands-on workshops. Sessions on the agenda cover a broad range of topics, including how RAIN technology is helping manufacturers meet Digital Product Passport requirements, the use of NFC and UHF RAIN in smartphones for enhanced consumer engagement, healthcare applications that leverage RAIN connectivity, and the development of battery-free RAIN sensors for smart home environments.

Distribution and logistics also feature prominently, with sessions exploring how RAIN RFID can close the persistent gap between system-level and physical inventory counts. This remains one of the most compelling use cases for the technology, delivering measurable ROI through improved accuracy and reduced shrinkage.

Ryan also stressed the importance of interoperability as RAIN RFID deployments expand into new sectors. With activations now spanning retail, healthcare, automotive, and manufacturing, the ability of different systems to communicate seamlessly is more critical than ever. The summit brings together solution providers, technology partners, and policymakers to collaborate on standards-based approaches that ensure long-term compatibility.

Registration details and the full speaker agenda are available through the RAIN in Action website. For anyone involved in RAIN RFID, whether as a technology provider, end user, or industry observer, the Madrid summit looks set to be a defining event for the sector in 2026.

https://www.raininaction.org/event/2026/home

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At the heart of this shift is the digital product passport, or DPP. Driven largely by EU regulatory requirements, DPPs create a persistent digital identity for physical products. Each item carries a unique identifier, typically encoded on a UHF RFID tag or NFC chip, that links to a rich dataset covering material composition, manufacturing origin, repair history, and recycling instructions. Unlike a barcode that only identifies a product type, RFID-enabled passports identify the individual item and follow it from factory floor to recycling facility.

Material identification is where RFID proves especially valuable for recycling operations. When a garment or electronic device arrives at a sorting facility, its embedded tag can be read automatically and at speed, even without line of sight. The associated data tells operators exactly what materials are present, whether certain components need special handling, and which recycling stream the item belongs in. This is a significant step up from manual sorting, which is slow, error-prone, and often results in recyclable materials ending up in landfill simply because they could not be identified in time.

Reuse tracking adds another dimension. RFID tags persist through multiple ownership cycles, meaning a product that is resold, donated, or refurbished can carry its full history forward. A secondhand electronics retailer can scan an incoming device and instantly access its service record. A fashion resale platform can verify the authenticity and provenance of a pre-owned item. Each transaction gets logged against the product passport, building a richer picture over time and giving consumers genuine transparency about what they are buying.

Extended producer responsibility, or EPR, legislation is accelerating adoption. Under EPR frameworks, manufacturers bear financial and operational responsibility for their products after the consumer is finished with them. RFID provides the audit trail that makes compliance practical. Brands can demonstrate how many of their products were collected, what proportion were recycled versus sent to landfill, and where gaps exist in their recovery networks. Without item-level tracking, these obligations would be nearly impossible to meet at scale.

The EU is the primary regulatory engine here. The Ecodesign for Sustainable Products Regulation, which began rolling out sector by sector from 2025, mandates digital product passports for categories including textiles, batteries, and electronics. The regulation specifies that product information must be accessible via a data carrier on the product itself, and RFID fits that requirement neatly. UHF RAIN RFID handles high-volume logistics and sorting scenarios, while NFC enables consumer-facing interactions through a simple smartphone tap.

Several pilot programmes are already demonstrating what this looks like in practice. Fashion brands are embedding UHF tags in garment care labels that link to material composition data and local recycling options. Battery manufacturers are using RFID to track cells through production, use, and collection for second-life applications in energy storage. Electronics producers are tagging components to streamline disassembly and recovery of valuable rare earth metals.

The infrastructure challenge remains real. Recycling facilities need RFID readers installed at intake points. Data platforms must be interoperable so that a passport created by one manufacturer can be read by any authorised party downstream. Standards bodies including GS1 and ISO are working to define common data structures and communication protocols, but industry-wide alignment is still a work in progress.

What is clear is that the circular economy cannot function on good intentions alone. It needs data, and it needs that data attached to the product itself. RFID delivers exactly that, turning every tagged item into a node in a transparent, traceable, and accountable product lifecycle. As regulatory deadlines approach and consumer expectations shift, the business case for RFID-enabled circularity is becoming difficult to ignore.

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Retail Leading the Charge

UK retailers have been among the earliest and most enthusiastic adopters of RFID technology. Major high street brands and grocery chains are deploying UHF RFID at item level to tackle inventory accuracy, which typically jumps from around 65% to above 95% after implementation. Companies such as Checkpoint Systems, which manufactures over two billion RFID tags annually, and Keonn, which has partnered with retailers including John Lewis and Boots, are helping UK stores unlock benefits ranging from automated stock replenishment to loss prevention and self-checkout innovation. The rise of e-commerce fulfilment has further accelerated demand, with over 5,000 UK logistics and retail companies now integrating RFID with IoT platforms to gain end-to-end supply chain visibility.

The NHS: A Global Benchmark for Healthcare RFID

Perhaps nowhere is the UK’s RFID story more compelling than in the National Health Service. Several NHS trusts have become global exemplars for hospital asset tracking. University Hospitals Plymouth NHS Trust operates the largest GS1-compliant passive RFID location system in the NHS, tracking 40,000 medical devices through more than 120 fixed readers and 350 connected antennae. Staff report spending 50% less time searching for equipment, translating to potential annual savings of GBP 2.6 million.

Hull University Teaching Hospitals NHS Trust has cut average device search times to under 43 seconds using RFID, saving an estimated 88,000 staff hours per year across 2,500 employees. Their implementation earned recognition from NHS England and produced the Global Digital Exemplar blueprint for RFID and RTLS deployment. Other trusts, including NHS Lanarkshire, Mid Cheshire Hospitals, Royal Papworth Hospital, and United Lincolnshire Hospitals, are following suit with programmes covering everything from infusion pump tracking to cancer sample traceability. Many of these roll-outs fall under the Scan4Safety programme, a Department of Health and Social Care initiative promoting GS1 standards across clinical settings.

Key UK Integrators and Solution Providers

The UK benefits from a strong ecosystem of specialist RFID companies. CoreRFID brings over two decades of experience in tailored tracking and software solutions. RFiD Discovery has carved out a niche in healthcare and aviation baggage tracking, and is currently in discussions with NHS trusts to deploy automated contact tracing for infection control. Peak Technologies provides enterprise-grade RFID for supply chain management, while Zebra Technologies, Honeywell, and Impinj continue to expand their UK presence with hardware and software innovations spanning readers, tags, and cloud analytics platforms.

Government and Regulatory Tailwinds

The UK government’s push toward smart city infrastructure and digital public services is creating favourable conditions for RFID adoption. The Modern Digital Government Roadmap, published in January 2026, outlines plans to modernise public sector operations through technology including automated identification and data capture. Meanwhile, the EU Digital Product Passport regulation, which begins mandating item-level traceability for select product categories in 2026, is prompting UK manufacturers and exporters to invest in RFID-enabled compliance systems, even post-Brexit.

Additional funding signals reinforce the trend. The government has committed GBP 2 billion to artificial intelligence between 2026 and 2030, alongside GBP 500 million for an R&D Missions Accelerator Programme. These investments are expected to benefit RFID indirectly by advancing the AI and IoT platforms that increasingly underpin modern tag-reading infrastructure.

Opportunities Ahead

Looking forward, the convergence of RFID with AI, cloud computing, and IoT represents the biggest growth opportunity for UK adopters. Sustainability is another driver, with organisations embedding RFID into reusable packaging and circular economy workflows to improve lifecycle tracking and reduce waste. While challenges remain around upfront costs and SME awareness, the combination of proven NHS deployments, strong retail momentum, and supportive government policy positions the UK as a leading RFID market in Europe and beyond.

The post RFID in the UK: Adoption Trends, Key Players, and Opportunities first appeared on RFID News.

Tag Costs Have Hit New Lows

One of the most significant drivers behind RFID’s momentum in 2026 is the dramatic reduction in tag costs. Passive UHF inlays now sit between $0.05 and $0.15 per unit at high volumes, reflecting historic lows that are opening doors for organisations that previously considered the technology too expensive. Increased chip fabrication capacity, improved manufacturing yields, and large-scale sourcing by global retailers and brand owners have all contributed to this downward trend. For small and medium-sized enterprises in particular, these lower price points are removing one of the last major barriers to entry.

Improved Chip Performance

Alongside falling costs, RFID chip technology has advanced considerably. Modern UHF inlays feature enhanced antenna design and greater chip sensitivity, delivering reliable read performance even in dense, high-speed environments. Tags are getting smaller and more energy-efficient, enabling new applications in textiles, consumer goods, and smart packaging. Chipless RFID is also gaining traction as industries seek scalable alternatives that push costs even lower. These hardware improvements mean that RFID is no longer limited to warehouses and distribution centres; it is becoming viable at the individual item level across a wide range of sectors.

Software Maturity is Catching Up

For much of RFID’s history, the hardware led and the software lagged behind. That gap is closing rapidly. The industry is seeing a notable shift from basic middleware to full application platforms that deliver real-time scanning, advanced analytics, and deep supply chain integration. Enterprise software providers are building native RFID support into their platforms, and SaaS-based solutions are making deployment faster and more affordable. More than half of organisations now prefer integrated software platforms over standalone tools, a clear sign that the software ecosystem has matured to a point where it can deliver on the promise of the hardware.

Regulatory Drivers are Creating Urgency

Regulation is playing an increasingly important role in pushing RFID adoption forward. The EU Digital Product Passport, which mandates item-level traceability for select product categories starting in 2026, is one of the most prominent examples. In pharmaceuticals, requirements for drug traceability, cold-chain monitoring, and product authentication are making RFID an operational necessity rather than a nice-to-have. Food safety regulations are having a similar effect, with governments and industry bodies establishing interoperability standards that encourage global adoption. Retail mandates from major players like Walmart and Target continue to compel suppliers to adopt RFID tagging for compliance and supply chain visibility.

Proven ROI from Early Adopters

Perhaps the most powerful accelerant is confidence. The RFID industry has moved past the early adopter phase and into what analysts describe as the early majority stage. Organisations that deployed RFID in previous years are now reporting payback periods of 9 to 18 months in retail stores and 18 to 30 months for warehouse automation. Inventory accuracy improvements feature in nearly 70% of ROI calculations, and compliance gains drive more than half of all purchase decisions. These results are creating a ripple effect: as more businesses share measurable outcomes, others gain the confidence to move forward with their own deployments.

A Market at an Inflection Point

The global RFID market is projected to grow from approximately $14.6 billion in 2025 to over $30 billion by 2034, reflecting a compound annual growth rate of around 8.5%. With costs falling, chips improving, software platforms maturing, regulations tightening, and early adopters proving the business case, 2026 marks a clear inflection point. For businesses still on the fence, the question is no longer whether to adopt RFID, but how quickly they can get started.

The post Why RFID Adoption is Accelerating in 2026 first appeared on RFID News.

The recognition was unplanned. Faced with seven finalists in the most competitive category of the evening, the jury decided to create an additional prize specifically for Ephem. That kind of spontaneous distinction says something about where the industry’s attention is heading.

Ephem labels tackle a problem that most connected packaging overlooks entirely. Brands invest heavily in sustainable materials, recycled substrates, and plant-based inks, only to attach a conventional NFC or UHF RFID inlay built from multiple layers of plastic and metal. Those inlays can persist in landfill for a century or more. Ephem replaces the typical seven-layer plastic construction with a four-layer architecture using FSC-certified paper, a conductive ink antenna, adhesive, and a release liner. There is no PVC, no PET, and no chemical etching involved.

The result is a fully functional NFC or UHF RFID label that delivers the same read range and chip compatibility as its conventional counterpart, but is certified compostable within 90 days by DIN CERTCO and TUV Rheinland. It is also recyclable in standard paper streams, verified by PTS Paper.

Milan is the third major European event to spotlight the technology in under a year. Ephem won the LuxePack in Green Award 2025 in Monaco on its very first entry, then reached the finals at the Cosmetic 360 Awards 2025 in Paris. Three events, three signals, all pointing toward growing industry demand for sustainable smart labelling.

The timing aligns with regulatory pressure building across Europe. The EU Digital Product Passport regulation takes effect in 2027, making connected labels mandatory for cosmetics brands. That obligation will drive massive adoption of RFID and NFC inlays. The question is whether brands will default to the cheapest plastic chip available or choose a material that matches the sustainability credentials of the rest of their packaging.

Philippe Henin, founder of Ma Balise, put it simply: brands spend years making their packaging irreproachable, then compromise it all with a plastic chip nobody questions. Ephem exists to close that gap.

For brands preparing for the Digital Product Passport mandate, Ephem offers a route to compliance that does not undermine their environmental commitments. And as Milan just demonstrated, the industry is paying attention.

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Goodwin RFID, a China-based manufacturer specialising in embedded NFC solutions, has developed a concept that takes a different approach entirely. Instead of attaching a tag to a garment, the company has embedded an NFC chip directly inside the zipper hardware. The tag itself is a 5x5mm flexible printed circuit (FPC) component built around an NTAG213 chip operating at 13.56MHz. It sits inside the zipper pull, completely hidden from view. From the outside, it looks and functions like any standard metal zipper.

The size matters here. At just 5x5mm, the FPC tag is small enough to fit within the mechanical structure of a zipper pull without adding bulk, weight, or visual clutter. That allows it to be permanently integrated during manufacturing rather than applied after the fact. It cannot be removed without destroying the hardware itself, which makes it considerably harder to tamper with or counterfeit compared to stick-on labels or printed QR codes.

For the consumer, interaction is straightforward. A smartphone tap on the zipper pull triggers a near-field communication read, pulling up product information, authentication status, or any digital content the brand chooses to link. The close-range nature of NFC (typically a few centimetres) means the interaction is deliberate and private, not something that can be scanned from across a room.

Where this gets particularly interesting is in the context of Digital Product Passports. The European Union’s DPP regulations will require certain product categories to carry machine-readable digital identifiers that link to sustainability, material composition, and supply chain data. For fashion brands, finding a way to carry that identifier permanently and invisibly within the product has been a challenge. A label can be removed. A QR code can wear off. But a chip embedded inside a zipper pull is built into the product’s own hardware – it stays with the garment for its entire life, from production line to resale to recycling.

Goodwin RFID’s concept also hints at broader possibilities. If an NFC chip can be embedded inside a zipper, the same approach could work for buttons, rivets, snap fasteners, and other standard garment hardware. The company’s presentation materials reference smart buttons and embedded textile tags for items like socks, shoes, and hats. The underlying idea is that permanent hardware components could serve as long-term digital identity points, giving every garment a built-in connection to its digital record without changing how it looks or feels.

This is still a concept rather than a mass-market product, and there are practical questions around read reliability through different metals, cost at scale, and compatibility with existing garment manufacturing workflows. But the direction is clear. As DPP compliance timelines approach and brands look for authentication solutions that do not compromise design, invisible NFC integration in garment hardware could move from novelty to necessity.

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On-metal RFID has long been one of the trickiest challenges in the tagging world. Standard inlays detune or fail entirely when applied directly to metallic substrates, so equipment in sectors like energy, offshore and heavy manufacturing has often relied on bulky hard tags or mechanical fasteners. titanID Steel takes a different approach: a slim, self-adhesive form factor that herpa print says maintains reliable read performance even when bonded straight onto steel, aluminium or other conductive surfaces.

Durability is the headline claim. herpa print reports that the tag has been tested for more than twelve months at an offshore facility, where it was exposed to salt spray, UV radiation, extreme temperature swings, moisture ingress and sustained mechanical stress. The company says titanID Steel came through that trial with its RFID performance intact, positioning it as a credible option for long-term outdoor and industrial installations where regular tag replacement is impractical or costly.

Frequency options and customisation

Three frequency configurations are on offer. The HF/NFC-RFID variant supports close-range tap-and-read workflows common in maintenance and inspection routines. The UHF-RFID version delivers the longer read ranges needed for bulk inventory and logistics scanning. And the hybrid model combines both frequencies in a single label, allowing organisations to run NFC-based field checks alongside UHF-based automated reads from the same tag.

All three variants can be custom printed in multiple colours and produced in a range of sizes and shapes, so branding, safety markings or human-readable data can sit alongside the RFID functionality on one consolidated label.

Industrial use cases and Digital Product Passport integration

herpa print highlights several target applications for titanID Steel. Plant and machine marking is the most obvious fit, giving maintenance teams a permanent, scannable identifier on every asset. Facility managers can use the tags for building-services equipment, HVAC units, electrical panels and other fixed infrastructure that sits outdoors or in aggressive indoor environments such as washdown areas.

Beyond simple identification, the tag supports deeper digital workflows. Asset tracking systems can log each scan to build a maintenance history, while technicians in the field can tap an NFC-equipped phone to pull up technical documentation, service records or parts lists. The UHF variant opens the door to automated reads across loading docks, warehouses and yards, feeding real-time location data into supply chain platforms.

herpa print and its partner network within the WIOT Group also point to Digital Product Passport (DPP) integration as a key use case. As EU regulations push manufacturers toward machine-readable lifecycle data on physical products and assets, a tag that can survive years of outdoor exposure while carrying both NFC and UHF interfaces is well placed to serve as the physical anchor for a DPP record.

Target sectors

The company lists energy, offshore, logistics, manufacturing and facilities management among its primary markets. Equipment management in oil and gas installations, wind farms and substations is a natural fit, as is tracking containers, tooling and rolling stock across transport networks. Any operation that needs long-term, weather-resistant identification on metal assets is a potential customer.

For more information, contact Sales Manager Andreas Binder at herpa print GmbH on +49 2245 91 63-15.

Read more at https://www.herpa-print.de/news-detail/titanid-steel-2.html

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The framework arrives at a time when agentic AI is moving from concept to deployment across supply chain operations. AI systems can now re-route shipments, trigger replenishment, isolate recalled products, and generate compliance records without human input. But these capabilities depend entirely on the quality of the data feeding them, and most existing RFID deployments in food and grocery were never built with machine consumption in mind.

According to Altinteg, the majority of current grocery RFID implementations were designed for human-readable dashboards. They lack the serialized item identity, structured event sequences, food-specific data fields, API-accessible outputs, and operational reliability that AI agents require. The result is a data layer that works well enough for manual oversight but falls short when autonomous systems need to make real-time decisions.

AIRA addresses this through five core pillars. Item Identity ensures every product carries a unique, serialized identifier. Event Capture defines structured sequences for tracking product movement. Food-Specific Data Fields cover attributes like temperature, shelf life, and batch information. Data Flow and API Readiness specifies how systems should expose information for machine access. Operational Reliability sets standards for uptime and data consistency.

The framework also introduces a five-level readiness score. Level 4, designated as the certification threshold, represents the point at which an RFID deployment can support autonomous replenishment, freshness management, compliance reporting, waste reduction, and recall isolation. Level 5 extends further into predictive freshness modelling, where AI agents anticipate spoilage and adjust operations proactively.

AIRA aligns with several established and emerging standards, including GS1 EPCIS 2.0, RAIN RFID specifications, the US FSMA Rule 204 for food traceability, and the EU Digital Product Passport regulation. This alignment positions the framework as a practical tool for organizations already working within these compliance structures.

Altinteg has published AIRA as open guidance, making it freely available rather than proprietary. The company, founded by Aliya Pogorelskaya, specialises in food, factory, agriculture, and infrastructure environments, and has previously developed its Traceability as a Service platform. That platform combines RFID infrastructure with IoT readers, cloud analytics, and Digital Product Passports to tackle product loss, which in food retail can reach waste levels of 50 to 60 percent of total volume.

With the GS1 Sunrise 2027 initiative accelerating the transition from legacy barcodes to 2D data carriers, frameworks like AIRA could play a significant role in ensuring the next generation of supply chain infrastructure is ready not just for human operators, but for the AI systems increasingly managing operations alongside them.

Read more at https://altinteg.com/news/altinteg-featured-in-womens-insider-transforming-retail-supply-chains-with-rfid-technology/

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Among the new additions, Abby Wu of Xindeco IoT joins with a focus on global business development, while Gwen Volpe from Fresenius Kabi brings deep expertise in medication technology and healthcare partnerships. James Goodland of NXP Semiconductors steps in as a leader in RAIN RFID solutions, and Jos Kunnen of Times-7 Research brings his experience in antenna design and research. Rounding out the new electees is Tristan Finet of Decathlon, who will champion RAIN RFID’s role as a citizen data carrier from an end-user perspective.

The four incumbents continuing their service are Juho Partanen of Impinj, Le Liu of Qualcomm, Michael Fein of Zebra Technologies and Pierre Muller of EM Microelectronic. Their ongoing involvement provides continuity as the alliance pursues some of its most ambitious initiatives to date.

It is good to see such a diverse board with a genuine range of experience and backgrounds. The mix of chip designers, solution providers, healthcare specialists and major retail end users like Decathlon reflects the breadth of industries that RAIN RFID now touches. That diversity of perspective will be essential as the technology moves into new sectors and use cases.

The board operates on a staggered two-year election cycle, ensuring a balance between fresh thinking and institutional knowledge. With billions of products already using RAIN RFID technology worldwide, the alliance is focused on several major priorities for the coming period. These include driving RAIN-enabled smartphone adoption, supporting Digital Product Passport legislation in Europe, advancing healthcare standardization efforts and establishing an e-waste workgroup focused on sustainability.

The smartphone opportunity, in particular, has several board members excited. When RAIN RFID capability is built into consumer handsets, the interoperability between tagged items and everyday devices could be transformative for both businesses and consumers. Combined with growing regulatory interest in Digital Product Passports, the technology stands to become even more deeply embedded in global supply chains.

Tire tracking is another area gaining traction, highlighting how RAIN RFID continues to find new applications beyond its traditional retail and logistics strongholds. The alliance, headquartered in Wakefield, Massachusetts and Brussels, Belgium, is well positioned to coordinate these global efforts across its membership base.

With a board that spans continents, industries and technical disciplines, the RAIN Alliance looks well equipped to guide the next phase of UHF RFID adoption. As several of the new directors noted, the most transformative chapter for the technology may still lie ahead.

Read more at https://therainalliance.org/meet-our-leadership-the-nine-industry-leaders-of-the-rain-alliance-board-of-directors/

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