Veribli Featured

Veribli is a software platform that connects physical products to digital experiences and lifecycle records. One identifier on the product, whether an RFID or NFC tag or a QR code, becomes the gateway to everything that item can do: customer engagement, authentication, supply chain visibility and full circular-economy tracking.

Brands use Veribli to turn packaging into a direct channel, to give every genuine item a provable identity that counterfeits cannot copy, and to build reuse, repair and recycling flows on records that follow each individual item through its life. With the EU Digital Product Passport rules approaching, the same infrastructure gives products the digital identity the regulations will expect, ready rather than retrofitted.

Case study: Circular PPE

For one of the UK’s leading safety equipment specialists, Veribli built a circular PPE tracking system. Each item of PPE is RFID-tagged and registered once, then followed around the loop: issued to a worker, used on site, collected when dirty, washed, inspected, repaired where needed, safety-checked and returned to service. Every touchpoint lands in a data warehouse, and a digital twin report tells the operator what each garment has been through, how many cycles it has survived, and what the circular model is really saving. The pilot turns a sustainability ambition into measurable operations: reuse counts, wash cycles and safety inspections per item, not estimates.

Veribli’s development has been supported by Innovate UK. The platform is developed in the UK and is part of the Voittaa group, publisher of RFID News.