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RFID in Sport

RFID in sport: race timing, ticketing and access, fan engagement and equipment tracking across stadiums, events and mass-participation races.

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Roma Digital Revolution at the Olimpico as NFC Debuts for Stadium Access

Roma Digital Revolution at the Olimpico as NFC Debuts for Stadium Access

AS Roma has put entry to the Stadio Olimpico on the phone, with NFC tickets in Apple Wallet and Google Wallet plus a rotating QR code in its Il Mio…

Counterfeit Napoli shirts pass the same NFC authenticity check as the real ones

Counterfeit Napoli shirts pass the same NFC authenticity check as the real ones

Counterfeit SSC Napoli centenary shirts made in Hong Kong now clone the NFC chip in the Authentic patch and return the club's own congratulatory message. A working authentication chip adds…

Borussia Dortmund Switches to NFC Tickets in Apple Wallet at SIGNAL IDUNA PARK

Borussia Dortmund Switches to NFC Tickets in Apple Wallet at SIGNAL IDUNA PARK

Entry to SIGNAL IDUNA PARK went contactless for the 2026/27 season, with Borussia Dortmund accepting NFC tickets stored in Apple Wallet from 26 August 2026. Fans hold an iPhone or…

When a Fan Scarf Becomes a Stadium Ticket: Dijon FCO Refreshes the Fan Experience with NFC Technology

When a Fan Scarf Becomes a Stadium Ticket: Dijon FCO Refreshes the Fan Experience with NFC Technology

Dijon FCO have turned the club scarf into a season ticket. An NFC chip sewn into the end of the scarf opens the SKIDATA gates at Stade Gaston-GĂ©rard and pays…

Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Ninety-seven percent of fans want personalised merchandise at live events and 52% would pay more than $15 for it, yet 63% walk away because of queues and stockouts. Avery Dennison's…

Minnesota Vikings add RFID self-checkout at the U.S. Bank Stadium team store for 2026

Minnesota Vikings add RFID self-checkout at the U.S. Bank Stadium team store for 2026

The Vikings Locker Room Store at U.S. Bank Stadium gets RFID self-checkout for the 2026 NFL season. Fans put merchandise into a station, the reader identifies every tag at once…

Juventus takes Allianz Stadium to 100% NFC digital access, an Italian first

Juventus takes Allianz Stadium to 100% NFC digital access, an Italian first

Juventus will run the Allianz Stadium entirely on digital access from 2026/27, with tickets issued only to the club app or a mobile wallet and presented over NFC at the…

Avery Dennison supply the NFC tag in Willem II’s 130th-anniversary jersey

Avery Dennison supply the NFC tag in Willem II’s 130th-anniversary jersey

Eredivisie side Willem II has put an NFC tag in every jersey for its 130th anniversary season, tapping fans straight into its new Tricolores+ platform. Avery Dennison supplied it, though…

Edgbaston Stadium’s achieve 98.79% return rate on cups in a UK First for cricket grounds.

Edgbaston Stadium’s achieve 98.79% return rate on cups in a UK First for cricket grounds.

Edgbaston Stadium got 98.79 per cent of its reusable cups back on a 20,000-guest match day, the first UK deployment of Aucxis's STAR RFID cup system and a first for…

15+ Premier League Clubs adopt NFC Digital Ticketing

15+ Premier League Clubs adopt NFC Digital Ticketing

The Premier League has made digital ticketing a condition of membership. From no later than the 2026/27 season, every existing club must issue digital tickets, and newly promoted clubs get…

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