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Customer Engagement

Customer engagement through RFID and NFC: tap-to-experience packaging, in-store interaction and the campaigns turning products into touchpoints.

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Record Public Engagement at Beijing Art Season 2026 driven by RFID

Record Public Engagement at Beijing Art Season 2026 driven by RFID

Beijing Art Season 2026 has set a new benchmark for public engagement in the cultural sector, and organizers are pointing to a surprisingly simple innovation as a key driver: NFC-enabled…

Bardstown Bourbon Company Turns Any Bottle into a Personalised Gifting Experience with NFC

Bardstown Bourbon Company Turns Any Bottle into a Personalised Gifting Experience with NFC

Bardstown Bourbon Company has launched “Bourbon Gifting Reimagined,” a programme that brings NFC technology to the world of premium spirits gifting. The initiative allows consumers to attach NFC-enabled stickers to…

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