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Customer Engagement

Tap-to-experience packaging, in-store interaction and the campaigns turning products into touchpoints with RFID and NFC.

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San Antonio Zoo launches ZooBand, a free RFID wristband for member entry and cashless purchases

San Antonio Zoo launches ZooBand, a free RFID wristband for member entry and cashless purchases

Members of San Antonio Zoo can collect a free RFID wristband that stores their membership and a payment method, launched on 20 December 2025. ZooBand taps for admission, food, drink,…

Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Ninety-seven percent of fans want personalised merchandise at live events and 52% would pay more than $15 for it, yet 63% walk away because of queues and stockouts. Avery Dennison's…

Minnesota Vikings add RFID self-checkout at the U.S. Bank Stadium team store for 2026

Minnesota Vikings add RFID self-checkout at the U.S. Bank Stadium team store for 2026

The Vikings Locker Room Store at U.S. Bank Stadium gets RFID self-checkout for the 2026 NFL season. Fans put merchandise into a station, the reader identifies every tag at once…

Avery Dennison and Scouting America put NFC inside 2026 Jamboree patches

Avery Dennison and Scouting America put NFC inside 2026 Jamboree patches

Two tap-enabled patches appeared at the Summit Bechtel Reserve in July 2026: one drove a site-wide check-in game, the other opened a video keepsake. Avery Dennison supplied the tags. Here…

Juventus takes Allianz Stadium to 100% NFC digital access, an Italian first

Juventus takes Allianz Stadium to 100% NFC digital access, an Italian first

Juventus will run the Allianz Stadium entirely on digital access from 2026/27, with tickets issued only to the club app or a mobile wallet and presented over NFC at the…

Gerald R. Ford International Airport switches on RFID-tracked tote baggage handling

Gerald R. Ford International Airport switches on RFID-tracked tote baggage handling

Gerald R. Ford International Airport has opened a $135 million terminal expansion built around a baggage system that moves every checked bag in its own RFID-enabled tote, lifting capacity from…

300,000 documents across 120 libraries tagged with RFID by Conseil départemental de l’Aisne in France

300,000 documents across 120 libraries tagged with RFID by Conseil départemental de l’Aisne in France

The Aisne department in northern France is fitting RFID chips to 300,000 books, CDs and DVDs and redistributing them across the 120 libraries it supplies. Staff now process 30 items…

Fashion designer Yuima Nakazato showcases an NFC powered photo book at Paris Haute Couture Week 2026

Fashion designer Yuima Nakazato showcases an NFC powered photo book at Paris Haute Couture Week 2026

Murata supplied the NFC tags for a limited edition photobook given to guests at Yuima Nakazato's Paris Haute Couture Week 2026 show. A tap of a phone on the 13.56…

Record Public Engagement at Beijing Art Season 2026 driven by RFID

Record Public Engagement at Beijing Art Season 2026 driven by RFID

Beijing Art Season 2026 has set a new benchmark for public engagement in the cultural sector, and organizers are pointing to a surprisingly simple innovation as a key driver: NFC-enabled…

Bardstown Bourbon Company Turns Any Bottle into a Personalised Gifting Experience with NFC

Bardstown Bourbon Company Turns Any Bottle into a Personalised Gifting Experience with NFC

Bardstown Bourbon Company has launched “Bourbon Gifting Reimagined,” a programme that brings NFC technology to the world of premium spirits gifting. The initiative allows consumers to attach NFC-enabled stickers to…

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