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Customer Engagement

Tap-to-experience packaging, in-store interaction and the campaigns turning products into touchpoints with RFID and NFC.

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Beontag puts NFC behind Bulgari’s connected luxury experience

Beontag puts NFC behind Bulgari’s connected luxury experience

Beontag's case library carries a Bulgari project in which an NFC tag sits hidden under the logo, giving each piece a digital channel that lasts the product's life. The case…

Fukui turns to NFC tags to rebuild trust in Echizen crab after labelling scandal

Fukui turns to NFC tags to rebuild trust in Echizen crab after labelling scandal

Fukui Prefecture is fitting tags with an integrated circuit chip to male snow crabs of 1.1 kg or more from 6 November 2026, so a shopper can check the fisher…

River Island Opens RFID Concept Store at centre:mk With Weight-Sensing Self-Checkout

River Island Opens RFID Concept Store at centre:mk With Weight-Sensing Self-Checkout

River Island's new 12,800 sq ft store at centre:mk, opened on 28 September 2026, is billed as an RFID-driven concept. The chain has in fact run EPC UHF RFID across…

Six years of RFID tags now carry C&A’s whole store format

Six years of RFID tags now carry C&A’s whole store format

C&A Brasil tagged its first store in June 2020 and reached 100 RFID stores by September 2021. The Energia format it began rolling out in 2025 puts self-checkout, in-store product…

SBI Traceability’s SHIMENAWA NFC Platform First Adopted for Art Value Transmission and Sharing

SBI Traceability’s SHIMENAWA NFC Platform First Adopted for Art Value Transmission and Sharing

A Ginza gallery gave every caption panel an NFC tag in September 2026, so visitors could tap for the painter's own account of each work. It is the first time…

San Antonio Zoo launches ZooBand, a free RFID wristband for member entry and cashless purchases

San Antonio Zoo launches ZooBand, a free RFID wristband for member entry and cashless purchases

Members of San Antonio Zoo can collect a free RFID wristband that stores their membership and a payment method, launched on 20 December 2025. ZooBand taps for admission, food, drink,…

Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Ninety-seven percent of fans want personalised merchandise at live events and 52% would pay more than $15 for it, yet 63% walk away because of queues and stockouts. Avery Dennison's…

Minnesota Vikings add RFID self-checkout at the U.S. Bank Stadium team store for 2026

Minnesota Vikings add RFID self-checkout at the U.S. Bank Stadium team store for 2026

The Vikings Locker Room Store at U.S. Bank Stadium gets RFID self-checkout for the 2026 NFL season. Fans put merchandise into a station, the reader identifies every tag at once…

Avery Dennison and Scouting America put NFC inside 2026 Jamboree patches

Avery Dennison and Scouting America put NFC inside 2026 Jamboree patches

Two tap-enabled patches appeared at the Summit Bechtel Reserve in July 2026: one drove a site-wide check-in game, the other opened a video keepsake. Avery Dennison supplied the tags. Here…

Juventus takes Allianz Stadium to 100% NFC digital access, an Italian first

Juventus takes Allianz Stadium to 100% NFC digital access, an Italian first

Juventus will run the Allianz Stadium entirely on digital access from 2026/27, with tickets issued only to the club app or a mobile wallet and presented over NFC at the…

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