JD Sports finishes Phase One RFID as McGrath sets sights on agentic commerce
Germany went live in September 2026, taking JD Sports to 1,000 stores directly launched on RFID in fourteen months. The harder number sits behind it: source tagging by brand partners…
RAIN in Action Madrid, day one: RAIN enabled smartphones, sensing, and a pair of socks
Cisper were handing out socks on day one of RAIN in Action in Madrid, and our editor has agreed to wear them. Also: why the case for RAIN enabled smartphones…
RAIN In Action Madrid 2026 Starts
RAIN in Action 2026 opened in Madrid this morning, just as RAIN tag chip shipments fell to 42.7 billion in 2025 from a record 52.8 billion in 2024. RAIN Alliance…
Zebra adds Impinj Gen2X across its RFID range as six makers put RAIN into mobiles
Impinj and Zebra Technologies are announcing today that Zebra is adding Gen2X support across its entire RFID range: the MC33 family, TC22R, TC501 and TC701 handhelds, the RFD40 and RFD90…
The 900 MHz question: what NextNav’s plan would mean for RAIN RFID worldwide
A US proposal would compress the 902 to 928 MHz band from 26 MHz to 11, and hand its top 10 MHz to a single operator. Two of Europe's four…
Bpost Uses RFID For Real-Time Visibility Across 93,000 Roll Containers, Reducing New Container Purchases by 85%
Every one of the 93,000 roll containers in bpost's Belgian parcel network now carries a tag combining passive UHF RFID and Bluetooth Low Energy. The postal operator has cut its…
Interview: Aileen Ryan on the 2025 correction, grocery, and RAIN-enabled smartphones
RAIN chip shipments fell from 52.8 billion in 2024 to 42.7 billion in 2025. RAIN Alliance CEO Aileen Ryan calls it a blip against four years of roughly 50% growth,…
Case Study: Cooperatie Hoogstraten – RFID Tracking Strawberries Field to Shelf
More than 1,000 growers and 45,000 tonnes of strawberries a year run through Cooperatie Hoogstraten, and every reusable crate now carries a RAIN RFID inlay. The Belgian cooperative can trace…
RFID in Aviation: Why Every Airline is Tagging Bags and Parts
Delta hit 99.9 per cent bag tracking accuracy after embedding RAIN RFID in its tags, and IATA now estimates 60 per cent of global baggage is tracked with the technology.…
How RFID Anti-Collision Works: Reading Hundreds of Tags at Once
Hundreds of tags all wake and respond at once when a reader energises its field, and every reply collides. Anti-collision protocols, from Slotted Aloha to EPC Gen2's adaptive Q-algorithm, are…
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