RFID in Tyres has taken 10 years, but is now the time it breaks through?
A TikTok of a Michelin Pilot Sport 4S sidewall passed 17,600 views in January 2026 and the first assumption was surveillance. Michelin has been tagging tyres for a decade, roughly…
Interview: Nanna Ingemann Dalsgaard on Digital Product Passports and the Data Behind Them
SML Group VP Nanna Ingemann Dalsgaard on what item-level RFID does and does not solve for DPP, where the margin actually sits, who owns the accuracy of a passport, and…
Interview: Lesley Suen on RFID at Scale and Identity at Source
SML connects more than 20 billion products for over 600 brands. Lesley Suen on what only breaks at that volume, embedding a tag that survives a garment, and whether a…
RFID and the Metaverse: Physical Products in Virtual Worlds
Scan a tagged handbag with your phone and your avatar can wear a verified digital twin of it. Luxury brands are already embedding NFC and UHF inlays as authentication keys…
Inditex, Tageos and JD Sports headline a packed day two at RAIN in Action Madrid 2026
An extra 150 delegates arrived for day two of RAIN in Action Madrid 2026, filling the room for a session that ran from RAIN Alliance awards to Inditex's 5,000 store-entrance…
Aileen Ryan to depart role as President and CEO of RAIN Alliance
Aileen Ryan will step down as President and CEO of the RAIN Alliance on 30 November 2026, four years after joining in October 2022. Membership doubled and RAIN tag IC…
RAIN In Action Madrid 2026 Starts
RAIN in Action 2026 opened in Madrid this morning, just as RAIN tag chip shipments fell to 42.7 billion in 2025 from a record 52.8 billion in 2024. RAIN Alliance…
Interview: Aileen Ryan on the 2025 correction, grocery, and RAIN-enabled smartphones
RAIN chip shipments fell from 52.8 billion in 2024 to 42.7 billion in 2025. RAIN Alliance CEO Aileen Ryan calls it a blip against four years of roughly 50% growth,…
RAIN Alliance Launches Working Group for RAIN RFID Sensors
The RAIN Alliance has launched a working group for sensor-enabled RAIN RFID, chaired by Sara Amendola of Radio6ense, covering temperature, humidity, moisture, pressure, strain and freshness sensing. Battery-free tags put…
Inside the EU DPP Registry: What the New Rules Actually Mean for RFID
The EU Digital Product Passport Registry has been live since 20 July and its operating rules took effect on 6 August, yet nobody can register the first mandated passport because…
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