Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts
Ninety-seven percent of fans want personalised merchandise at live events and 52% would pay more than $15 for it, yet 63% walk away because of queues and stockouts. Avery Dennison's…
Avery Dennison supply the NFC tag in Willem II’s 130th-anniversary jersey
Eredivisie side Willem II has put an NFC tag in every jersey for its 130th anniversary season, tapping fans straight into its new Tricolores+ platform. Avery Dennison supplied it, though…
National lacrosse league and yinzcam announce official digital engine using NFC
The National Lacrosse League (NLL) has named YinzCam, Inc. as its Official Digital Engine in a league-wide partnership that will see embedded NFC technology built into every NLL player jersey,…
Avery Dennison and Eventshop® Launch the Ultimate Fan Experience Using mem-re Tech
Avery Dennison has announced a strategic partnership with Eventshop to bring digitally connected fan experiences to sports stadiums, entertainment venues and apparel brands worldwide. The collaboration pairs Avery Dennison’s Embelex…
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