RFID and the Metaverse: Physical Products in Virtual Worlds
Scan a tagged handbag with your phone and your avatar can wear a verified digital twin of it. Luxury brands are already embedding NFC and UHF inlays as authentication keys…
Inditex, Tageos and JD Sports headline a packed day two at RAIN in Action Madrid 2026
An extra 150 delegates arrived for day two of RAIN in Action Madrid 2026, filling the room for a session that ran from RAIN Alliance awards to Inditex's 5,000 store-entrance…
Overhead RFID goes mainstream as GreyOrange passes 3,800 stores with H&M
GreyOrange says more than 3,800 retail locations now run its gStore platform, tracking roughly 200 million items with UHF RFID. H&M Group accounts for hundreds of those stores across three…
Sainsbury’s deploys RFID to Tu in 400 stores
Tu clothing is getting RFID in 400 Sainsbury's stores, with full implementation reported for early next month after a successful pilot. Clothing MD Ben Smith says the technology lets the…
Fashion designer Yuima Nakazato showcases an NFC powered photo book at Paris Haute Couture Week 2026
Murata supplied the NFC tags for a limited edition photobook given to guests at Yuima Nakazato's Paris Haute Couture Week 2026 show. A tap of a phone on the 13.56…
Primark Hires Dedicated RFID Programme Head – 18-Month Role Signals Accelerating Rollout
Primark has made a significant move in its RFID strategy by appointing Danielle McDermott to lead its RFID programme for the next 18 months. McDermott, a 12.5-year veteran of the…
Avery Dennison and Eventshop® Launch the Ultimate Fan Experience Using mem-re Tech
Avery Dennison has announced a strategic partnership with Eventshop to bring digitally connected fan experiences to sports stadiums, entertainment venues and apparel brands worldwide. The collaboration pairs Avery Dennison’s Embelex…
Algo Bonito optimises its supply chain with RFID and gains +99% inventory accuracy and 80% less inventory time
Spanish fashion brand Algo Bonito has achieved over 99% inventory accuracy and slashed stock-counting time by 80% after rolling out a full end-to-end RFID system developed by Dipole across its…
Embedded NFC Zipper integration
For years, the fashion industry has relied on sewn-in labels, hang tags, and printed barcodes to carry product information. These methods work, but they have well-known limitations. Labels get cut…
Groupe Dynamite taps Manhattan Associates technology for Garage Clothing Oxford Street store
Groupe Dynamite has opened a new Garage Clothing flagship on London’s Oxford Street, and the store is packed with technology that could signal where bricks-and-mortar retail is heading. Among the…
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