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Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

Ninety-seven percent of fans want personalised merchandise at live events and 52% would pay more than $15 for it, yet 63% walk away because of queues and stockouts. Avery Dennison's…

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