RAIN in Action Summit Madrid 2026
The RAIN Alliance has announced that its flagship RAIN in Action Summit will return this autumn, with Madrid, Spain playing host from 29 September to 1 October 2026. Building on…
AD CleanFlake RFID Tags from Avery Dennison Receive First-to-Market RecyClass Technology Approval for PET Bottle Recyclability
Avery Dennison has announced that its AD CleanFlake RFID tags have secured RecyClass Technology Approval in Europe, making them the first RFID solution to hold recognition from both major regional…
How RFID Powers Reusable Packaging and Reduces Waste
Single-use packaging generates millions of tonnes of waste every year. Businesses across food service, logistics and retail are turning to reusable containers as a practical alternative, but managing those containers…
Kathrein Solutions Launches EDGE Line Ultra-Slim UHF RFID Antenna Family
Kathrein Solutions has unveiled the EDGE Line, a new family of UHF RFID antennas that pushes the boundaries of compact antenna design. With a profile of just 6mm, the EDGE…
RFID and the Circular Economy: Closing the Loop on Product Lifecycles
The circular economy has a tracking problem. Products move through supply chains, into the hands of consumers, and then into waste streams with little visibility into what they are made…
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RFID in the UK: Adoption Trends, Key Players, and Opportunities
The United Kingdom has emerged as one of Europe’s most dynamic RFID markets, with adoption accelerating across retail, healthcare, logistics, and the public sector. Valued at approximately USD 595 million…
Ma Balise wins Jury Special Mention at Packaging Première Milano Avant-garde Awards 2026
A compostable NFC label just earned one of packaging’s most prestigious nods. Ma Balise, the Belgian distributor behind the Ephem smart label brand, has received a Jury Special Mention at…
RFID and Sustainability: Measuring the Environmental Impact
RFID technology is widely promoted as a tool for operational efficiency, but its relationship with sustainability deserves closer scrutiny. From reducing carbon emissions through smarter logistics to the environmental cost…
RAIN Alliance Board of Directors
The RAIN Alliance has announced the results of its latest board elections, welcoming five newly elected directors alongside four returning incumbents. The nine-member board brings together leaders from across the…
Digital Product Passports and RFID: What the EU Regulations Mean for You
The European Union’s Digital Product Passport (DPP) initiative is set to reshape how manufacturers, retailers, and consumers interact with product data. At the heart of this transformation sits RFID technology,…
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