Nedap has opened a new office in Saudi Arabia, marking a significant step in the company’s strategy to strengthen its foothold across the Middle East. The Dutch technology firm, known for its expertise in access control and identity management, has served a growing customer base in the Kingdom for over a decade and now plans to deepen those relationships through a dedicated local presence.
The decision to establish a physical office in Saudi Arabia comes at a time when the Kingdom is investing heavily in large-scale infrastructure, smart city developments, and modern workplace environments. These projects demand sophisticated security solutions that can manage identities, assets, and access rights across both physical and digital domains. Nedap’s technology is well positioned to address those requirements, particularly in sectors such as oil and gas, government, healthcare, finance, education, and commercial real estate.
Maarten Van Cauwenberghe, Managing Director for the META and APAC regions, highlighted the strategic importance of the move. He described Saudi Arabia as a key growth market for Nedap, citing both the scale of current opportunities and the long-term development trajectory. By being closer to partners and end users, the company expects to improve collaboration on complex, large-scale security deployments that are becoming increasingly common across the region.
To lead the new operation, Nedap has appointed Junaid Ul Haq as Country Director for Saudi Arabia and Bahrain. Ul Haq emphasized that a local presence has become essential as projects grow in complexity, and that the office will help organizations support the Kingdom’s Vision 2030 ambitions. Vision 2030 has been a driving force behind much of the region’s modernization, creating demand for integrated security platforms that can scale with ambitious national projects.
Nedap’s product portfolio includes the AEOS access control platform, identity and access management solutions, mobile access capabilities, RFID readers, and locker management systems. All of these are built on open architecture, which allows for seamless integration with third-party systems. This interoperability is a critical factor for large organizations that need to unify diverse security technologies under a single management framework.
The RFID reader technology that Nedap offers plays a central role in modern access control deployments. These readers support multiple credential types, including NFC-based smart cards and mobile credentials, providing organizations with flexibility as they transition away from legacy badge systems. The open platform approach also means that enterprises are not locked into a single vendor ecosystem, a consideration that is increasingly important for government and critical infrastructure projects.
With the Saudi Arabian market poised for continued growth in smart building and security infrastructure, Nedap’s local office positions the company to compete for major projects while providing the hands-on support that complex deployments require. The move reflects a broader industry trend of global security technology providers establishing regional offices to better serve markets where demand for integrated access control and identity management solutions is accelerating.
Read more at https://www.nedap.com/en/news/nedap-expands-presence-in-saudi-arabia-with-new-office